Communications about the compensation scheme
Awareness of IBCA communications may link to overall trust.
People who have seen, heard or read information about the compensation scheme are more likely to have heard of IBCA (43% compared to 12% overall), feel they understand IBCA's role (37% compared to 12% overall) and view IBCA as trustworthy (25% compared to 12% overall), suggesting a link between exposure to IBCA communications and familiarity with and trust in IBCA overall.
Have you seen, heard or read any information about the Infected Blood Compensation Scheme recently?
| Yes | No | Don't know / Prefer not to say | |
|---|---|---|---|
| All respondents | 15% | 79% | 5% |
| Yes | No | Don't know / Prefer not to say | |
|---|---|---|---|
| All respondents | 12% | 83% | 5% |
| Respondents who know a lot or a fair amount about IBCA | 43% | 53% | 4% |
| Respondents who have heard of IBCA | 20% | 76% | 4% |
| Source | |
|---|---|
| Seen any | 32% |
| TV programme or news | 16% |
| Social media (for example Facebook, Twitter/X, Instagram, TikTok) | 6% |
| Friend / Family or work colleague | 6% |
TV programmes/news are the most common source of information mentioned by the public, with a sixth recalling seeing, hearing or reading information about the Infected Blood Compensation scheme. This rises to 22% amongst those aged 55 and over.
Friends, family or work colleagues is the second most common source of information, particularly among 18–34 (12%).
The least common sources of information included email (1%), posters, billboards or bus shelters (1%) or elsewhere online (less than 1%).
| A great extent | 21% |
| To some extent | 57% |
| Hardly at all | 14% |
| Not at all | 3% |
| Don't know | 6% |
| % Net: Easy to understand | 78% |
| Action taken (April 2025) | Action taken (December 2025) | Intended action (April 2025) | Intended action (December 2025) | |
|---|---|---|---|---|
| Look(ed) up more information about the Infected Blood Compensation Scheme | 10% | 9% | 13% | 11% |
| Discuss(ed) the Infected Blood Compensation Scheme with friends or family | 10% | 13% | 10% | 9% |
| Visited the Government website (gov.uk)* | 8% | 7% | Not asked | Not asked |
| Search(ed) on the internet for more information about the Infected Blood Compensation Scheme | 7% | 9% | 10% | 11% |
| Share(d) information about the Infected Blood Compensation Scheme with friends or family | 7% | 10% | 8% | 10% |
| Visit(ed) the Infected Blood Compensation Authority website | 5% | 6% | 7% | 8% |
| Donate(d) to a charity/support organisation | 4% | 6% | 3% | 4% |
| Sign(ed) up for updates from the Infected Blood Compensation Authority | 4% | 6% | 4% | 8% |
| Emailed the Infected Blood Compensation Authority* | 3% | 4% | Not asked | Not asked |
| Call(ed) the Infected Blood Compensation Authority by telephone | 2% | 3% | 2% | 6% |
| Contact(ed) a support organisation | 2% | 6% | 2% | 6% |
| Seek/sought legal advice | 1% | 4% | 2% | 6% |
| None of those | 86% | 68% | 68% | 66% |
| Don't know | 2% | 2% | 6% | 4% |