Awareness of IBCA and understanding of its role
Awareness of IBCA among UK adults remains lower than the Infected Blood Scandal itself
Over half (54%) have heard of IBCA compared to four in five (80%) who have heard of the Infected Blood Scandal. Very few have detailed knowledge of IBCA with only 6% knowing a lot/a fair amount about IBCA, which has not changed from the previous survey.
People aged 55+ (reflecting their higher level of awareness of the infected blood scandal) are more likely to have heard of IBCA (61% of those aged 55+ compared to 41% of those aged 18-34).
However, all age groups are just as likely to know a lot /a fair amount about IBCA, suggesting a lower level of cut through on what IBCA does.
| December 2025 | August 2026 | |
| A lot | 2% | 1% |
| A fair amount | 8% | 5% |
| A little | 24% | 22% |
| Heard about | 23% | 25% |
| Never heard of | 41% | 45% |
| % Net: Heard of | 57% | 54% |
Understanding of IBCA’s role remains low
Three in five (68%) don’t understand IBCA’s role well, similar to the previous surveys (63% in April and 62% in November 2025). Only a third (30%) say they understand the role well, which includes 4% who say they understand it very well.
Understanding and knowledge go hand-in-hand: those who know a lot/a fair amount about IBCA are significantly more likely to say they understand IBCA’s role (74% compared to 24% who knew just a little / almost nothing).
| December 2025 | August 2026 | |
| Very well | 5% | 4% |
| Fairly well | 29% | 26% |
| Not very well | 46% | 51% |
| Not at all well | 17% | 17% |
| Don’t know / prefer not to say | 3% | 2% |
| % Net: Understand | 34% | 30% |