Awareness and perceptions of the registration service
Awareness of the registration service is lower now than in November 2025
Over four in five (79%) say they haven’t heard of the registration service.
People who had definitely or think they had heard of the registration process are more likely to know a lot/fair amount about IBCA (60% compared to 16% overall) and feel they understand IBCA’s role (49% compared to 16% overall).
Those who have heard of the service are most likely to have done so through newspapers, magazines or social media.
Newspapers, magazines and websites were the most common way people learnt about the registration process.
Other social media was the second most common way people found out about the registration process.
| December 2025 | August 2026 | |
| Yes, definitely heard | 5% | 3% |
| Yes, think I’ve heard | 20% | 13% |
| No, haven't heard | 71% | 71% |
| Don't know | 4% | 4% |
| Newspapers, magazines (including websites) | 27% |
| Other social media | 19% |
| NHS websites | 12% |
| Family or friends | 11% |
| TV | 7% |
| My GP or other healthcare professional | 6% |
| Online forums or communities | 6% |
| The IBCA website | 4% |
| Through IBCA’s community update emails | 4% |
| IBCA’s social media | 3% |
| Community groups | 3% |